Recently, I’ve made some changes in my shopping habits and want to share some thoughts about sustainability. I’ve found tons of great brands and want to share them with you; first is Betina Lou.
At the beginning of the year, I gave away a lot of clothes that I didn’t wear. I realized that I spent so much money on a monthly basis on clothes that I didn’t need, and some that I didn’t even wear. Then, I watched The True Cost and realized just how much of an impact fashion has on our planet. I had stopped shopping at fast fashion retailers such as H&M and Zara, but after watching the film, I decided to focus on promoting ethical and/or sustainable brands on my blog.
As a blogger, when big brands approach me, a lot of the time the emails are very clear “Here’s a piece in exchange for a post”; there’s no connection there. However, with smaller, indie brands, I really get to connect with people, which is why I like blogging so much.
I’ve gotten a lot of questions on how to start switching to more ethical and/or sustainable brands; what I would suggest is to go through your closet and get rid of what you don’t wear. After that, you’re left with your essential pieces and you can evaluate what you need in your closet. Then, instead of shopping every week, I would suggest buying one or two pieces a month to invest in better quality pieces. If you’re looking for responsible brands to support, The Style Bee made a great list on her blog.
When I was in Montreal, I walked past a sign for the boutique Betina Lou. It sounded familiar, so I decided to drag my boyfriend in with me. I walked into their store/studio space and knew that this was a brand that I wanted to work with. I met Audrey who works for the brand and she told me a bit about Betina Lou. Designed and made in Montreal, their pieces are simple and can be integrated with anyone’s style. We connected on Instagram and a couple weeks later they reached out to me to work together.
They sent over their new Carole skirt in black which is a beautiful timeless piece. To make it a little more casual and summery, I paired it with a simple white crop top. I can already see myself wearing this in the summer with an ice coffee in my hand!