Back in July, I wrote a blog post about not feeling inspired and I thought that once I wrote that post, I would regain motivation for creating content on my blog, Instagram, and YouTube channel. Unfortunately, that wasn’t the case. This weekend was the first in a long time where I’ve done nothing. I watched 4 movies yesterday and today, I edited pictures, and am now writing this post while doing a hair mask. And do you know what? It feels good. I love doing nothing, is that so bad to admit? I feel like everything these days is about the hustle and the grind, but what about my sanity? That might be a little dramatic, but should I be dreading working on my blog? I’m hoping that this post will be therapeutic for myself and also help others who might be feeling the same.
Life After Graduating
Once I finished my degree, I traveled, and then it was time to get a job. Thankfully, Instagram connected me with the right people, and I now work for Counter Culture Agency with some of my best friends. Going from full-time school for most of my life to full-time work has been and is still a tough transition.
In university, I only had class for a couple hours a day, meaning that I could shoot photos while the sun was still out and then do work later on in the day. Shooting on weekdays is now tougher, especially since it gets dark at 4 PM. Although work is flexible, I can’t leave for hours at a time to shoot. So weekends have become my main photo days.
This means that I never really stop working; agency work on weekdays, and personal work on weekends.
From Hobby to Business
I started blogging, Instagram, and YouTube because it was something that I truly loved doing. But I feel like my personal brand has become a business, and I have become a lot less passionate about what I do.
I miss going out for coffee and snapping pictures just because I wanted to. When I was in New York, I took so many great photos and love editing and posting them. But now that I’m back in Toronto, I feel like the only time I go out to shoot is when I have to for a brand.
The Algorithm + Fake Engagement
I’m sure you’ve heard other creatives complaining about it recently, but the Instagram Algorithm is garbage. I’ve spoken about it with my friends who only have Instagram for personal use (not bloggers or creatives) and they don’t really get what I’m talking about. Basically, what the algorithm has done (speaking about my account and pictures) is reduce the number of people who see my posts by – sometimes – half. Now, I know which pictures are going to get good engagement, and which aren’t. So there’s the pressure of always posting what will do well, instead of what I like.
This has also resulted in influencers buying followers and likes, AKA THE THING I HATE THE MOST!! I could rant about this for a billion years, but I’ll try to keep it short. First of all, it’s obvious. Socialblade for Instagram is a great tool for seeing if there’s a weird pattern in an account’s follower increase. If the account is losing 300 followers a day and then once a week there’s an increase of 2000, there’s something fishy going on… There isn’t any software (to my knowledge) that tracks fake likes, but if you monitor a picture and go through the accounts that like the picture, it’s pretty easy to tell. The second reason it bothers me so much is because it’s cheating. People put their heart and soul into their accounts to get collaborations; buying followers and likes is taking the easy route.
There is nothing more discouraging than seeing someone with an inauthentic account who gets amazing paid opportunities and experiences
Blogging and Instagramming definitely isn’t something that I want to give up, but I think that I need to take a step back and find that passion again. It’s almost been two years since I started this blog, so this is a good time for me to reflect on the content that I want to share. Being in this industry, it’s hard to disconnect, but I also need to find a way to balance work, blogging, and my personal life.
Let me know if you can relate to this post and what tips you might have to help me out!